Rooted in craftsmanship
Rooted in
innovation

The bulb specialist for the green retail segment

Florex supplies bulbs, seed, onion sets and growing concepts to major retailers across Europe. We combine quality with creativity to give our clients a completely stress-free experience. We do this by offering not only high-quality products but also attractive packaging, inspiring in-store displays and crystal-clear product information. Not forgetting all of the related logistics. All of this is to assure our clients of pure quality: from show-stopping flower displays to innovative growing concepts that reflect the latest consumer trends.

Products

Tempt eco-conscious consumers with our bulbs, seeds, onion sets and tubers for their edible garden.

Concepts

Distinctive concepts, packaging and in-store displays that keep you one step ahead of your competitors.

Our approach

We select directly from growers and closely monitor quality throughout the process.

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Rooted in innovation

Every season, we ensure that our clients attract consumers’ attention with a distinctive range of familiar favourites, new varieties and appealing product combinations. To help our retail clients increase their sales, we continue to innovate, whether it concerns packaging and presentation or sustainability.

Rooted in craftsmanship

With 100 years of specialist knowledge, we’ve earned the right to call ourselves experts. We use this expertise to select the best products, while keeping one eye on the latest consumer trends. We pack, distribute, and ensure an appealing in-store display. And not forgetting that we monitor quality right until our products reach your shelves.

Rooted in sustainability

Working with nature inspires us to make environmentally friendly choices, such as gradually improving the sustainability of our packaging, reducing our logistical footprint and installing solar panels on our roof. We do this out of respect for planet Earth and to ensure a flourishing future for our children and grandchildren.

Rooted in history

The roots of Florex go back almost 100 years to the 1920s when Gerrit Jan Klumpenhouwer started a tulip nursery. In the 1980s, his son Joop laid the foundation for the flourishing family business that Florex has become today. Joop took the business to the next level and laid the foundation for the flourishing family business that Florex has become today.

Rooted in reliability

We are dedicated to producing top-quality products you can rely on, bulbs you can believe in. Because as a client of Florex, you need to be able to blindly trust you’re getting top-quality products, that your shelves will never be empty, and that your range will offer what consumers are looking for. You can rely on us.

Rooted in clarity

If you were to ask our clients, or the growers and our other partners about working with us, they would mention the short lines and our direct method of communication, and commend them too. Perhaps it is down to our West-Frisian roots: our completely down-to-earth nature. Whatever it might be, we ensure that you know the progress of your orders at any given time.

The most beautiful that nature has to offer

Our expertise in growing tulip bulbs stretches back almost 100 years. We use this expertise to select high-quality products from the best growers. We pack the flower bulbs, seeds and onion sets we buy, and distribute them throughout Europe. The way we do this allows our clients to get on with the running of their business without having to check up on progress: stress free, from bulb to shelf.

But we do much more than that.

We also develop the packaging, the in-store display or even a distinctive concept that allows our clients to stay one step ahead of their competitors. We pay close attention, of course, to the wishes of retailers and consumers in helping them to do this, and we opt for sustainable solutions wherever possible. The stunning result is that our client’s shelves are filled with a rainbow of the most beautiful products that nature has to offer.

Our products on your shelves?

Rooted in craftsmanship

Rooted in
innovation

The bulb specialist for the green retail segment

Products

Concepts

Our approach

Rooted in innovation

Rooted in craftsmanship

Rooted in sustainability

Rooted in history

Rooted in reliability

Rooted in clarity

The most beautiful that nature has to offer

Florex

Contact

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